Green Carpet Challenge Met Gala

The green carpet challenge gcc is our world renowned sustainability initiative that creates a compelling and press worthy narrative to amplify a brand s environmental principles.

Green carpet challenge met gala.

Emma watson at met gala 2016 one of the most media covered activities relating to emma s campaigns was her met gala 2016 attendance. 15 january 2020 marked 10 years since firth and her friend the journalist lucy siegle launched their blog the green carpet challenge on vogue co uk. Eco age stella mccartney for green carpet challenge. Emma watson is wearing an.

Wearing a sustainable garment at award ceremonies has become a. Emma watson s met gala gown was made from recycled plastic bottles the actress collaborated with calvin klein and eco age for the green carpet challenge by sarah karmali. Discussing the green carpet challenge in a phone interview. A t the met gala calvin klein collaborated with the green carpet challenge to create sustainable red carpet looks for lupita nyong o emma watson and margot robbie.

The gcc is a sophisticated initiative that pairs glamour with ethics serving to raise the profile of a brand on red carpets around the world putting sustainability in the spotlight underpinned by digital. In our search for ethically sourced fabrics we have found the green carpet challenge very inspiring said the british fashion designer victoria beckham. Watson s trouser gown hybrid which she wore to the 2016 met gala. Livia firth a film producer who 10 years ago started the green carpet challenge which asked celebrities to wear sustainable designs at high profile events like the oscars and the met gala.

At eco age we know the power of the red carpet and the met gala is the biggest red carpet moment in the fashion calendar. The international awards season is always an important time for the green carpet challenge and a list celebrities have risen to the challenge including meryl streep cate blanchett and cameron diaz at events from cannes film festival to the met gala. The model wore a pewter embroidered cutout gown by stella mccartney for the green carpet challenge at the 2017 met gala.